
The Key to The Craft Cannabis Market – Creative Breeding
the term craft is really just a catchall phrase that is embraced by eco-conscious consumers, environmentally responsible growers, and unfortunately also by large entities that take advantage of the tern, but whose operations in now ay embody the spirit of craft production.
Currently there are no federal standards similar to those in traditional agriculture for deeming cannabis products craft or organic. It’s more of an ethos than a standard in the industry at this point, making it challenging for consumers to wade through their options on store shelves and make purchasing decisions that line up with their environmental, social, and cultural values.