Cannabis culture hits a high note using music as a marketing tool

Cannabis has long been a muse for musicians and fans alike, fueling creativity, sharpening the senses, and bringing people together through a shared vibe. Collaborations between cannabis brands and musicians are becoming a powerful force. While some artists launch their own lines (like Snoop Dogg, Willie Nelson, and Carlos Santana), others choose to team up with established brands. Ursa recently partnered with California band Slightly Stoopid to release a limited-edition Stoopid Fruits live resin vape cartridge, extracted from a custom strain bred by Humboldt Seed Co. to embody the sun-soaked, coastal energy the band brings to every performance.

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