Terpnami hits San Francisco, bringing fresh cannabis genetics with it

“Northern California is to cannabis what France is to food, Germany is to luxury cars, or Hawaii is to surfing,” said Terpnami Organizer David Downs.

In a market driven by hype, new cannabis strains rarely achieve the cultural status of classics born from early breeding efforts in the 1960s, making entry into the industry’s upper echelon difficult. The seed show concept, created by Downs, aims to change that by elevating breeders into public-facing figures, a strategy reflected in moments like Boulder Creek resident Pete Frier asking Humboldt Seed Company’s Nat Pennington to sign a binder filled with seed packs and stickers displayed like baseball cards. While global recognition demands constant self-promotion, the cannabis industry remains uniquely intimate, with leading breeders staying accessible to consumers and in-person interactions continuing to serve as the strongest marker of authenticity.

Read the full article at GreenState.